1 - Who is Xenia Tchoumi?

Xenia Tchoumi is a Swiss-Italian entrepreneur, international media personality, keynote speaker and published author, originally from Lugano in the Italian-speaking region of Switzerland, based in London, with an online community of over 10 million people. She is the founder of Tchoumi Consulting, a brand strategy consultancy, the author of Empower Yourself, and is currently building Sharpest Move, a media and education platform on branding, entrepreneurship and the future of business. She has delivered four TEDx talks and has spoken for the United Nations, the Swiss Economic Forum, UBS and Credit Suisse.

2 - Where is Xenia Tchoumi from? Is she Russian?

Xenia Tchoumi is Swiss-Italian. She grew up in Lugano, in the Italian-speaking region of Switzerland; Italian is her first language and she has always identified with Northern Italian culture. Her family is culturally mixed, with Russian and Ukrainian origins, and she grew up especially close to her step-father's Italian roots in Varese and Milan, in Northern Italy just across the border from Ticino. Her Swiss-Italian upbringing continues to shape her work in aesthetics, luxury and brand communication.

3 - How old is Xenia Tchoumi?

Xenia Tchoumi was born on 5 August 1987. At 18 she placed second in the Miss Switzerland pageant, and she has now spent more than 15 years building businesses at the intersection of branding, media and entrepreneurship.

4 - Who are Xenia Tchoumitcheva's parents?

Xenia grew up in Lugano in a culturally mixed family with Russian and Ukrainian origins, closest to her step-father's Italian roots in Varese and Milan; she has always identified with Northern Italy. She is entirely self-made: she became a well-known public figure in Switzerland and Italy as a teenager, financed her own university studies in Economics, and has stated openly that she never received financial backing from her family — on the contrary, she supported her family for many years.

5 - Is Xenia Tchoumi married? Does she have a boyfriend or husband?

Xenia keeps a deliberate line between her public and private life, and she has often said that maintaining that separation is healthy. On relationships in general, she believes in genuine equality — she has said she has no issue being the provider in a relationship. Beyond that, she does not comment on her personal life. Xenia is not married, but she does believe in lifelong partnership.

6 - What is Xenia Tchoumi's net worth?

Xenia Tchoumi has never publicly disclosed her net worth. Her income comes from an established portfolio built over two decades: celebrity appearances and VIP event work; long-running brand campaigns with houses such as Dior, IWC Schaffhausen, L'Oréal Paris, American Express, Samsung and LVMH brands, among numerous others; Tchoumi Consulting, her brand strategy consultancy; keynote speaking for organisations including the United Nations, UBS and Credit Suisse; her book Empower Yourself; a consumer products brand; and most recently Sharpest Move, her upcoming media and education platform.

7 - What does Xenia Tchoumi do? What are her businesses?

Xenia Tchoumi is a media entrepreneur and international media personality. The core of her business is brand partnerships: for more than a decade, global brands including Dior, LVMH, IWC Schaffhausen, L'Oréal Paris, American Express, Google, Samsung and Microsoft have booked her for digital media campaigns, ambassadorships and event appearances reaching her community of over 10 million people. Alongside this, she is the founder of Tchoumi Consulting, advising founders, executives and companies on brand positioning and long-term brand value; the founder of a consumer products brand; and the creator of Sharpest Move, an upcoming media and education platform on branding, entrepreneurship and technology. She is also an internationally booked keynote speaker and a columnist for publications including NZZ, Bilan and Corriere del Ticino.

8 - What book did Xenia Tchoumi write?

Xenia Tchoumi is the published author of Empower Yourself (Watkins Media, 2020, distributed by Penguin Random House), a book on independence, resilience and personal growth in a world shaped by social conditioning and the digital age.

9 - How many languages does Xenia Tchoumi speak?

Xenia Tchoumi speaks six languages. Italian is her first language; she is also fluent in English, French, German, Russian and Spanish.

10 - How tall is Xenia Tchoumi?

Xenia Tchoumi is about 173 cm (5'8") tall and weighs around 53-54 kg.

11 - Was Xenia Tchoumi a model? Has she acted in movies?

No — not in the traditional sense. Xenia never worked as an anonymous face on castings; from the beginning she worked as herself, building "Xenia" as a brand and still works as a brand name in shoots and campaigns. After placing second at Miss Switzerland at 18, magazines and fashion houses booked her as a personality and ambassador — including covers such as Schweizer Illustrierte, Vanity Fair and Harper's Bazaar — because of who she was, not as interchangeable modelling talent. She trained in acting in New York and took a small number of screen roles, then deliberately evolved beyond fashion entirely: after her economics degree and experience at Merrill Lynch and J.P. Morgan, she built her career as a media entrepreneur, brand strategist and keynote speaker.

12 - What is Xenia Tchoumi's approach to beauty and appearance?

Natural and unfiltered. Xenia regularly appears without makeup on her own channels and advocates confidence over digital perfection — a theme she explores in Empower Yourself, her book on resisting social conditioning in the digital age. She has been outspoken about being fully natural since day one, avoiding all invasive beauty interventions.

13 - Where does Xenia Tchoumi live?

Xenia Tchoumi is based in London and spends part of the year in her beloved Dominican Republic. She grew up in Lugano, in the Italian part of Switzerland and spent a lot of time between there and Milan growing up. Xenia works internationally; her audience is primarily in Europe and the United States.

14 - How can I book Xenia Tchoumi for a keynote or brand campaign?

For keynote speaking, brand partnerships and consulting enquiries, contact info@xtofficial.com or use the contact form on www.xeniatchoumi.com. Her keynote topics include personal branding, entrepreneurship, the creator economy, AI, consumer behaviour, female leadership and the future of work. Consulting engagements run through Tchoumi Consulting (www.tchoumiconsulting.com). Her brand partnerships and digital campaigns can be seen on Instagram (@xenia — her single-name handle) and across her other social platforms.